Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.
Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
- ISBN:
- 9781138330511
- 9781138330511
-
Category:
- Business strategy
- Format:
- Hardback
- Publication Date:
-
28-09-2018
- Publisher:
- Taylor & Francis Ltd
- Country of origin:
- United Kingdom
- Edition:
- 2nd Edition
- Pages:
- 292
- Dimensions (mm):
- 246x174mm
- Weight:
- 0.63kg
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