Campaigns That Shook the World

Campaigns That Shook the World

PR and the Modern Age

by Danny Rogers

Paperback / softback Publication Date: 03/10/2015

RRP  $34.99 $32.80
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.
ISBN:
9780749475093
9780749475093
Category:
Public relations
Format:
Paperback / softback
Publication Date:
03-10-2015
Language:
English
Publisher:
Kogan Page, Limited
Country of origin:
United Kingdom
Dimensions (mm):
235x154.99x15.01mm
Weight:
0.37kg
Danny Rogers

Danny Rogers is an ornithologist specializing in shorebird ecology and patterns of feather molt in birds, and works for the Victorian government environment department.

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