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Canuckology

Canuckology

From Dollars to Donuts - Canada's Premier Pollsters

by John Wright and Darrell Bricker
Paperback
Publication Date: 21/09/2010

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The anonymity of a phone line is the secret to the success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos' accuracy in gathering people's thoughts and predicting trends makes them to go-to source for major companies seeking answers to unusual questions, such as: What would your ideal lover look like? Would you rather touch the Stanley Cup or Dorothy's ruby slippers from The Wizard of Oz? And, do you believe in ghosts?

In Canuckology, Wright and Bricker, the bestselling authors of What Canadians Think about Almost Everything, share with us the wealth of their thousands of polls, drawn from conversations with some unlikely characters, including the retired man who still believes in Santa Claus, the non-parent who freaks out about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney.

Filled with hilarious insights from every province and territory, as well as from people of every age, gender and economic standing -- and peppered with fun factoids and quizzes -- Canuckology is compulsive, must-have reading for any Canadian.

ISBN:
9781554682621
9781554682621
Category:
Sociology
Format:
Paperback
Publication Date:
21-09-2010
Language:
English
Publisher:
HarperCollins Publishers
Country of origin:
United States
Dimensions (mm):
203.2x134.87x17.27mm
Weight:
0.24kg
John Wright

John Wright is the author of the River Cottage Handbooks Mushrooms, Edible Seashore and Hedgerow. As well as writing for national publications, he often appears on the River Cottage series for Channel 4.

He gives lectures on natural history and every year he takes around fifty 'forays' showing people how to collect food - plants from the hedgerow, seaweeds and shellfish from the shore and mushrooms from pasture and wood. Over a period of twenty years he has taken around five hundred such forays.

Fungi are his greatest passion and he has thirty-five years' experience in studying them. John Wright is a member of the British Mycological Society and a Fellow of the Linnaean Society. He lives in rural West Dorset with his wife and two teenage daughters. 

Darrell Bricker

Darrell Bricker is CEO of Ipsos Global Public Affairs. He is the author of five books, most recently The Big Shift.

While too many believe that numbers are boring, Bricker believes they are incredibly useful and interesting. The problem lies in that people who are good with numbers tend not to be great storytellers.

His writing has always focused on telling stories that break down the barrier between numbers and broader public understanding. There's always a story or tragedy and romance in the data.

Bricker sees it as his job to find the story and tell it.

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