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Cases on Branding Strategies and Product Development

Cases on Branding Strategies and Product Development

Successes and Pitfalls

by Sukhvinder Singh and Sarmistha Sarma
Hardback
Publication Date: 30/12/2014
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The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace.

Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
ISBN:
9781466673939
9781466673939
Category:
Economics
Format:
Hardback
Publication Date:
30-12-2014
Language:
English
Publisher:
IGI Global
Country of origin:
United States
Dimensions (mm):
229x152mm

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