Case 1 Place Umbrella Branding and the Provision of Quality: A Case Study of the "ZhejiangMade" Brand.- Case 2 Branding in the Context of Globalization: A Case Study of Baoxiniao.- Case 3 From No Body to Some Body: A Resource Based View Approach for the Branding of a manufacturer.- Case 4 Innovation in Environmental Technologies in China: The Case of Feida's Power Plant Pollution Control Equipment.- Case 5 Customer Orientation and Brand Performance: A Study of ROBAM.- Case 6 Standing Out in the Crowd in the B2B Market: A Success Story from Xinhai Technology Group.- Case 7 Crafting A Successful Business Strategy: A Case of Zhejiang Yinlun Machinery Co. Ltd..- Case 8 Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-term R&D Investment.- Case 9 Deli Group: A Five Force Behavioral Culture.- Case 10 Unravelling the Myth of Fotile: The Critical Role of Strategic Positioning in Brand Building.