Hal Peterson takes an in-depth look at the history, significance, and magic of "Chucks," as legions of enthusiasts call them. Though they have a simple, classic style, the 150 color photos make clear that true believers always find ways to individualize their favorite footwear. Peterson explores trends in everything from lace styles to color schemes, and highlights Converse's newest feature that allows you to "design your own." He also takes a look at the social importance of Chucks: Chucks in sports, in rock and roll, in movies and art. What is it about this sneaker that makes it so culturally pervasive? With help from Converse-wearers, we'll find the answers.