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Communicating Strategy

Communicating Strategy

by Phil Jones
Hardback
Publication Date: 30/09/2017
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If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'
Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.
With guidance on how to create change champions, the book is vital reading for senior managers globally.
ISBN:
9781138469891
9781138469891
Category:
Management & management techniques
Format:
Hardback
Publication Date:
30-09-2017
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
198
Dimensions (mm):
245x170mm
Weight:
0.53kg
Phil Jones

Phil Jones, born in 1958 in Wimbledon, is one of the BBC's longest-serving editors. He has worked on The Jeremy Vine Show (and its predecessor The Jimmy Young Show) for 30 years, and thought up the What Makes Us Human? feature when he was cycling back from a party while drunk.

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You can find this item in:

Occupational & industrial psychology Communication studies Organizational theory & behaviour Business strategy Economics Management: leadership & motivation Psychological theory & schools of thought Economics Management & management techniques
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