Free shipping on orders over $99
Computational Advertising

Computational Advertising

Techniques for Targeting Relevant Ads

by Vasudeva Dave, Kushal Varma
Paperback
Publication Date: 29/10/2014

Share This Book:

  $168.30
or 4 easy payments of $42.07 with
afterpay
This item qualifies your order for FREE DELIVERY
Computational Advertising (CA), popularly known as online advertising or Web advertising, refers to finding the most relevant ads matching a particular context on the Web. The context depends on the type of advertising and could mean the content where the ad is shown, the user who is viewing the ad, or the social network of the user. CA is a scientific sub-discipline at the intersection of information retrieval, statistical modeling, machine learning, optimization, large scale search, and text analysis.

The core problem addressed in CA is of match-making between the ads and the context. Research in CA has evolved considerably over the last decade and a half and currently continues both in traditional areas such as vocabulary mismatch, query rewriting, and click prediction, and recently identified areas like user targeting, mobile advertising, and social advertising.

Computational Advertising focuses predominantly on the problems and solutions proposed in traditional areas while also looking briefly at the emerging areas in the latter half of the monograph. To facilitate future research, a discussion of available resources, a list of public benchmark datasets and a discussion on future research directions are provided in the concluding sections.
ISBN:
9781601988324
9781601988324
Category:
Information retrieval
Format:
Paperback
Publication Date:
29-10-2014
Publisher:
now publishers Inc
Country of origin:
United States
Pages:
174
Dimensions (mm):
234x156x9mm
Weight:
0.25kg

This title is in stock with our Australian supplier and should arrive at our Sydney warehouse within 2 - 3 weeks of you placing an order.

Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.

Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro: 2 working days
NSW Metro: 2 working days
NSW Rural: 2-3 working days
NSW Remote: 2-5 working days
NT Metro: 3-6 working days
NT Remote: 4-10 working days
QLD Metro: 2-4 working days
QLD Rural: 2-5 working days
QLD Remote: 2-7 working days
SA Metro: 2-5 working days
SA Rural: 3-6 working days
SA Remote: 3-7 working days
TAS Metro: 3-6 working days
TAS Rural: 3-6 working days
VIC Metro: 2-3 working days
VIC Rural: 2-4 working days
VIC Remote: 2-5 working days
WA Metro: 3-6 working days
WA Rural: 4-8 working days
WA Remote: 4-12 working days

Reviews

Be the first to review Computational Advertising.