This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
- ISBN:
- 9783540714033
- 9783540714033
-
Category:
- Sales & marketing
- Format:
- Hardback
- Publication Date:
-
19-09-2007
- Language:
- English
- Publisher:
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Country of origin:
- Germany
- Edition:
- 4th Edition
- Pages:
- 373
- Dimensions (mm):
- 235x155x22mm
- Weight:
- 0.73kg
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