The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum
Why Things Catch On
Paperback
Publication Date: 03/05/2016
- ISBN:
- 9781451686586
- 9781451686586
- Category:
- Consumerism
- Format:
- Paperback
- Publication Date:
- 03-05-2016
- Language:
- English
- Publisher:
- Simon & Schuster
- Country of origin:
- United States
- Dimensions (mm):
- 212.72x139.7x15.24mm
- Weight:
- 0.2kg
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