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Corporate Discourse

Corporate Discourse

by Ruth Breeze
Hardback
Publication Date: 15/08/2013
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Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.
ISBN:
9781441127181
9781441127181
Category:
Discourse analysis
Format:
Hardback
Publication Date:
15-08-2013
Language:
English
Publisher:
Bloomsbury Publishing PLC
Country of origin:
United States
Pages:
216
Dimensions (mm):
234x156x23mm
Weight:
0.48kg

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