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Customer Centricity in der Neuproduktentwicklung

Customer Centricity in der Neuproduktentwicklung

Radikale Kundenorientierung als Schluessel fuer potenzialstarke Innovationen

by Ute Rademacher
Paperback
Publication Date: 18/01/2023

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Der Innovationsdruck auf Unternehmen steigt. Die Marktbedingungen werden volatiler. Die Zahl der Mitbewerber:innen steigt. Neue Geschaftsmodelle wirbeln alte Strukturen durcheinander. Und Kund:innen sind immer besser informiert und digital vernetzt. Nur Angebote, die verstandliche und glaubwurdige Loesungen fur die eigenen "Pain Points" liefern, koennen sich durchsetzen.
ISBN:
9783662664650
9783662664650
Category:
Occupational & industrial psychology
Format:
Paperback
Publication Date:
18-01-2023
Language:
German
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Country of origin:
Germany
Pages:
49
Dimensions (mm):
210x148mm
Weight:
0.1kg

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