The ultimate guide to how to redesign and rethink - reframe - your projects, initiatives and even your very business model, Cyber Commerce Reframing (CCR) shows you how to turn your company around in the Cyber Economy towards maximum use of information technology by additionally saving investments already made. In his vivid and hands-on book, the author provides you the insights of what went wrong with web-based business by examining failed companies all over the world. CCR constitutes an alternative to business process reengineering and optimization, which were partly not as successful as during the 80s and 90s in delivering expected results as they precondition too much additional investments, neglect organizations' uniqueness and often miss the starting point. Having designed, planned, supported and implemented CCR solutions at various companies of different size, the description of the work with corporate clients facilitates the task of incorporating CCR's novel ideas in your company.