Serial entrepreneur Ajay Gupta is the quintessential Indian businessman.

He has spent more than three decades in businesses creating companies

that have grown despite numerous obstacles and challenges that came from

within the entrepreneurial ecosystem, but more so from a societal mindset

that has origins in the British Raj.

Thinking of a business as a lifelong career does not come naturally to most

Indians. In fact, in Indian middle-class families, business is not seen as a

secure source of income. Many of the myths surrounding business and

businessmen are the reason why even those who have an innate talent for

enterprise eventually suppress their dreams. This book debunks many of

these myths and looks at how India can become truly aatmanirbhar and

create limitless wealth for all.

Decoding Business Minds is a break from a stereotypical business book and

is a practical guide to overcoming fears, creating the right attitude and

working consistently towards an actionable vision. Ajay takes on the role

of business coach, mentor and storyteller to look at everyday examples

and real-life stories that will inspire everyone to emerge out of the herd

mentality that sees business as risky, unstable and stressful. He deciphers

the unique DNA of Indians that can make them world-beaters in the future.

He also reveals some of the innovations, strategies and formulae that can

help create wealth and scale up businesses.

This is a book to remind Indians that business is in their blood.