Paul Leonardi is the Duca Family Professor of Technology Management at the University of California, Santa Barbara. He is an expert on digital transformation and organizational change. He advises senior leaders on how to organize their workforces to compete with data, analytics, and new technologies and consults with companies such as Google, Microsoft, General Motors, and Discover about using digital tools to enhance internal knowledge sharing, how to structure global product-development operations, and how to manage the human aspects of new-technology implementation. He is also a regular keynote speaker for corporate trainings and user conferences on digital transformation, innovation, and change. His work has been featured in the New York Times, the Wall Street Journal, Forbes, Wired, and other major news outlets.