* Comprehensive and unique recommended and essential reading on a hot topic for postgraduate, MBA and Executive Education students
* Provides a best practice overview on how to design and execute digital pricing strategies
* Full of case studies, interviews with and examples from global leaders in digital pricing strategy and practical tools for implementation
- ISBN:
- 9781032127729
- 9781032127729
-
Category:
- Sales & marketing
- Format:
- Paperback
- Publication Date:
-
27-06-2023
- Publisher:
- Taylor & Francis Ltd
- Country of origin:
- United Kingdom
- Pages:
- 312
- Dimensions (mm):
- 246x174mm
- Weight:
- 0.63kg
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