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Digital Wars

Digital Wars

Apple, Google, Microsoft and the Battle for the Internet

by Charles Arthur
Paperback
Publication Date: 03/05/2014
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The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.
ISBN:
9780749472030
9780749472030
Category:
Management & management techniques
Format:
Paperback
Publication Date:
03-05-2014
Language:
English
Publisher:
Kogan Page Ltd
Country of origin:
United Kingdom
Edition:
2nd Edition
Pages:
344
Dimensions (mm):
215x140x20mm
Weight:
0.43kg
Charles Arthur

Charles Arthur is a journalist, author and speaker, writing on science and technology for over thirty years. He was technology editor of the Guardian from 2005 2014, and afterwards carried out research into social division at Cambridge University. He is the author of two specialist books, Digital Wars and Cyber Wars.

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Internet & WWW industries Internet: general works Computing & information technology Hi-tech manufacturing industries Ethical & social aspects of IT Management & management techniques Economics
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