When American ex-Tour de France cyclist Austin Musgraves reconnects with his former rival Guillaume Babineau biking through Savoie, France, he begins to embrace French culture as Guillaume introduces him to "the life." As Austin ponders what Guillaume means by "the life," their travels lead them to Burgundy where Austin meets Regina von Katzenelnbogen, an Austrian négociant and socialite, at a rooftop party. Regina takes an interest in Austin and invites him to a wine-tasting she is hosting for some American businessmen. Austin successfully wins them over, allowing Regina's profits to soar when they buy cases of expensive wine. In return, Regina educates Austin on the various wine vintages and buys him extravagant clothing. While making a delivery for Regina, Austin notices a suspicious car following him and eventually learns the secret of her success. Will he keep her secret, or will he move on in his search for "the life"?