1. Introduction: Situating dynamics of mediatization; Olivier Driessens & Stig Hjarvard.- Part I. Rethinking the Dynamics of Mediatisation.- 2. The identity of mediatization: Theorizing a dynamic field; Marian Adolf.- 3. Mediatization from below; Magnus Andersson.- 4. Mediatization: From structure to agency (and back again); Zrinjka Perusko.- 5. Towards the 'audiencization' of mediatization research? Audience dynamics as co-constitutive of mediatization processes; Kim Christian Schr der.- Part II. Dynamics in Politics and Organisations.- 6. The localities of mediatization. How organizations translate the ideas of media into everyday practices; Magnus Fredriksson & Josef Pallas.- 7. Is there any future for research on the mediatization of politics?; osses or heightened control? On the limits of the idea of media autonomy in the mediatization of politics narrative; Ximena Orchard.- Part III. Dynamics in Everyday Life and Culture.- 10. Mediatization of the automobile; James Miller.- 11. The mediatization of fashion: The case of fashion blogs; Nete N rgaard Kristensen & Christa Lykke Christensen.- 12. Musicalization and mediatization; Tobias Pontara & Ulrik Volgsten.- 13. The legacy of mediatization: When media became cultural heritage; Christian Hviid Mortensen.- 14. The mediatization of urban cultural heritage: facilitating participatory approaches to narrating the urban past; Arno van der Hoeven.- 15. Conclusion: Future perspectives of mediatization research; Göran Bolin & Andreas Hepp.