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E-Business Management

E-Business Management

Integration of Web Technologies with Business Models

by Michael J. Shaw
Hardback
Publication Date: 31/10/2002

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This text contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. The goal is to enhance the understanding of the state of the art in e-business, including the most current and forward-looking research. The book emphasizes both business practices and academic research made possible by the recent rapid advances in the applications of e-business technology. The book should help graduate students, researchers, and practitioners understand major e-business developments, how they will transform businesses, and the strategic implications to be drawn. By illustrating in detail the major e-business developments and research, "E-Business Management" focuses on addressing e-business management from the perspective of information systems research. In order to cover the subject matter in sufficient breadth and depth, the book is organized into the following five main sections: e-business fundamentals; e-business best practices; marketing, customer relations, e-services, and personalization; formation of new intermediaries and e-markets; and B2B and Supply-Chain Management - new business models and valuation.
ISBN:
9781402071782
9781402071782
Category:
E-commerce: business aspects
Format:
Hardback
Publication Date:
31-10-2002
Language:
English
Publisher:
Kluwer Academic Publishers
Country of origin:
United States
Pages:
463
Dimensions (mm):
235x155x26mm
Weight:
1.88kg

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