In k rzester Zeit hat sich das E-Business zu einem festen Marktbestandteil entwickelt. Es ver ndert die Unternehmenslandschaft im ganzen und hat zugleich Auswirkungen auf die verschiedenen Bereiche in Unternehmen. F hrende Fachvertreter aus Europa und den USA liefern in diesem Buch Ans tze, die f r das Management des E-Business herangezogen werden k nnen. Analysiert werden u. a. die strategische Ausrichtung der New Economy, die Markenf hrung im Internet, die Ver nderung klassischer Vertriebsstrukturen durch das Internet, Nutzen und Schw chen der E-Education, Auswirkungen des Online-Banking und M glichkeiten des E-Consulting.
- ISBN:
- 9783540416722
- 9783540416722
-
Category:
- E-commerce: business aspects
- Format:
- Hardback
- Publication Date:
-
01-09-2007
- Language:
- German
- Publisher:
- Springer
- Country of origin:
- United States
- Dimensions (mm):
- 235x155x8.8mm
- Weight:
- 1.59kg
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