Grundlagen der Mediaplanung: Abgrenzung zu Kreation und Mediengattungen.- Klassische Mediaplanung: Budget-, Ziel- und Zielgruppenbestimmung, Werbewirkung und Medienauswahl, Media-Controlling.- Digitale Medienplanung: User-Definition, Medienauswahl, Exkurse SEO und Influencer-Marketing, Media-Controlling.
- ISBN:
- 9783658377526
- 9783658377526
-
Category:
- Online finance & investing
- Format:
- Paperback
- Publication Date:
-
25-05-2022
- Language:
- German
- Publisher:
- Springer Fachmedien Wiesbaden GmbH
- Country of origin:
- Germany
- Dimensions (mm):
- 210x148mm
- Weight:
- 0.1kg
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