For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.
- ISBN:
- 9780273761341
- 9780273761341
-
Category:
- E-commerce: business aspects
- Format:
- Paperback
- Publication Date:
-
06-12-2011
- Language:
- English
- Publisher:
- Pearson Education Limited
- Country of origin:
- United Kingdom
- Edition:
- 7th Edition
- Pages:
- 792
- Dimensions (mm):
- 275x215x30mm
- Weight:
- 1.62kg
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