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Electronic Commerce

Electronic Commerce

by Gary Schneider
Paperback
Publication Date: 26/02/2016

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Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E.

With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems.

New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

ISBN:
9781305867819
9781305867819
Category:
Information technology: general issues
Format:
Paperback
Publication Date:
26-02-2016
Language:
English
Publisher:
Course Technology
Country of origin:
United States
Edition:
12th Edition
Dimensions (mm):
233x187x24mm
Weight:
0.98kg

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