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Emerging Dynamics in Audiences' Consumption of Trans-media Products

Emerging Dynamics in Audiences' Consumption of Trans-media Products

The Cases of Mad Men and Game of Thrones as a Comparative Study between Italy and New Zealand

by Carmen Spano
Paperback
Publication Date: 05/04/2022

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The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences' multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.
ISBN:
9781839985423
9781839985423
Category:
TV & society
Format:
Paperback
Publication Date:
05-04-2022
Publisher:
Anthem Press
Country of origin:
United Kingdom
Pages:
162
Dimensions (mm):
229x153x26mm
Weight:
0.45kg

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