Präsentiert die 25 wichtigen Strategien und Konzepte zur Markenpositionierung in den SchwellenländernZeigt, wie Sie die Herausforderungen der BRICs meistern
Systematische Analyse der Wachstumsmärkte aus Kommunikations- und Marketingsicht
- ISBN:
- 9783658141110
- 9783658141110
-
Category:
- Sales & marketing
- Format:
- Hardback
- Publication Date:
-
01-02-2018
- Language:
- German
- Publisher:
- Springer Fachmedien Wiesbaden GmbH
- Country of origin:
- Germany
- Dimensions (mm):
- 240x168mm
- Weight:
- 0.99kg
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