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Essentials of Public Relations Management

Essentials of Public Relations Management

by Edward J. Lordan
Paperback
Publication Date: 01/01/2003

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For students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technology, recognizing actual and potential legal issues, and defining professional ethics.
ISBN:
9780830415946
9780830415946
Category:
Public relations
Format:
Paperback
Publication Date:
01-01-2003
Language:
English
Publisher:
Rowman & Littlefield Publishers, Incorporated
Country of origin:
United States
Dimensions (mm):
216.92x139.7x11.43mm
Weight:
0.23kg

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