Foreword; Sebastian Heselhaus.- Preface; Klaus Mathis.- Introduction; Klaus Mathis.- About the Authors.- Part I: Foundations.- 1 European and American Perspectives on Behavioral Law and Economics; Thomas Ulen.- 2 The Next Generation of Behavioural Law and Economics; Avishalom Tor.- 3 From Rational Choice to Behavioural Economics; Klaus Mathis and Ariel David Steffen.- Part II: Applications.- 4 Why Do We Need Responsive Regulation and Behavioural Research in EU Internal Market Law?; Kai Purnhagen.- 5 Can EU Consumer Law Benefit from Behavioural Insights?; Anne-Lise Sibony.- 6 Buttons, Boxes, Ticks, and Trust; Martin Engel and Johanna Stark.- 7 Loss Aversion, Omission Bias and the Civil Standard of Proof; Mark Schweizer.- 8 How Role and Framing Influence Litigants' Perception of Civil Procedure; Edgar Klinger and Günter Bierbrauer.- 9 Investment Suitability Requirements in the Light of Behavioural Findings; Rainer Baisch and Rolf H. Weber.- 10 Retail Investors and Disclosure Requirements; Geneviève Helleringer.- 11 Behavioural Antitrust; Andreas Heinemann.- 12 New York Times v. Sullivan in European Context; Mariusz J. Golecki.- Index.