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Events und E-Commerce

Events und E-Commerce

Kundenbindung und Markenf├╝hrung Im Internet

by Peter F. Stephan

Paperback / softback Publication Date: 26/07/2000

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Der digitale Marktplatz Internet bietet neue Moglichkeiten der Kundenbindung und Markenfuhrung. Das Buch stellt Konzept, Asthetik und Technik innovativer Kampagnen in zahlreichen Fallstudien dar. Praktiker und Konzeptioner finden hier erstmals umfangreiches Anschauungsmaterial, "best practice"-Beispiele und spannende Ausblicke auf die Trends im Wachstumsmarkt Corporate Communication.
ISBN:
9783540661948
9783540661948
Category:
Information retrieval
Format:
Paperback / softback
Publication Date:
26-07-2000
Language:
German
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Country of origin:
Germany
Pages:
430
Dimensions (mm):
235x155x22mm
Weight:
0.76kg

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