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Exploring Politeness in Business Emails

Exploring Politeness in Business Emails

A Mixed-Methods Analysis

by Vera Freytag
Hardback
Publication Date: 31/10/2019

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Exploring Politeness in Business Emails explores the contextual complexities of workplace emails by comparing British English and Peninsular Spanish directive speech events and systematically assessing the impact of contextual factors. Through a combination of qualitative and quantitative methods of data collection and analysis, and the inclusion of metapragmatic insights in the interpretation of the results, the book offers an innovative approach to the study of politeness. The book partially contradicts previous assumptions about English and Spanish directives and provides new insights into the role of politeness in the workplace. By offering a meticulous account of the linguistic choices made by the English and Spanish first language users and the contextual factors influencing these choices, the book suggests far-reaching implications for future research in cross-cultural pragmatics and business discourse, as well as practical implications relevant for academics, postgraduate students and practitioners interested in these fields.
ISBN:
9781788925952
9781788925952
Category:
Business communication & presentation
Format:
Hardback
Publication Date:
31-10-2019
Publisher:
Multilingual Matters
Country of origin:
United Kingdom
Pages:
240
Dimensions (mm):
234x156x17mm
Weight:
0.52kg

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