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Fast Money

Fast Money

The Backroom Deals, Corporate Espionage, and Legendary Power Struggles that Drive Formula One

by Christian Sylt and Caroline Reid
Paperback
Publication Date: 10/06/2025

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INSIDE THE UNSTOPPABLE RISE OF FORMULA ONE, TOLD BY TWO OF THE MOST CONNECTED JOURNALISTS IN THE SPORT

*Pre-order now: the first book to look at the unstoppable rise of Formula One*

As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over.

This is a sport where money - the spending of it, the flaunting of it, the ruthless pursuit of it - matters.

With unparalleled insight and decades of reporting, Christian Sylt and Caroline Reid describe the pivotal moments which have driven the sport to new heights - the influx of tobacco advertising, the first television deals, the reign of Bernie Ecclestone, and much more. Featuring exclusive interviews with the sport's major players and never-before-heard stories, this is a ground-breaking and revolutionary account about how F1 moved from a pastime for wealthy enthusiasts into one of the world's most-watched sports.

ISBN:
9781399723497
9781399723497
Category:
Sport & leisure industries
Format:
Paperback
Publication Date:
10-06-2025
Publisher:
Hodder & Stoughton
Country of origin:
United Kingdom
Pages:
368
Dimensions (mm):
232x152x30mm
Weight:
0.46kg
Christian Sylt

Caroline Reid and Christian Sylt have been writing about the Formula One industry for a combined total of nearly five decades and have contributed to many of the world's leading publications including the Daily Mail, the Daily Telegraph, the Financial Times, Forbes, the Guardian, the Wall Street Journal and many more.

Outside journalism, in 2007 they founded Formula Money - the only business information service dedicated to F1. It manages the world's largest search engine of F1 sponsorship values and produces economic impact reports for around a third of the F1 race organisers.

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