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French Resistance

French Resistance

Individuals Versus the Company in French Corporate Life

by Michael Johnson
Hardback
Publication Date: 05/12/1996

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This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based upon customs and habits peculiar to the French, yet they apply equally to all foreign cultures. Management methods, attitudes to the outside world, and the historic roots of the French mentality are viewed and explained anecdotally, based on the author's experience of living and working in France, and are accompanied by humorous illustrations.
ISBN:
9780304339112
9780304339112
Category:
Business strategy
Format:
Hardback
Publication Date:
05-12-1996
Language:
English
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
128
Dimensions (mm):
246x174x1.27mm
Weight:
0.36kg
Michael Johnson

Michael Johnson is a writer, designer and thinker, and founder of world-renowned brand consultancy, Johnson Banks. He has won many sought-after prizes, including seven yellow and one 'black' pencil from D&AD. He received its lifetime achievement award in 2017. His books include Problem Solved and Branding.

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