Everyone has a good idea. But it might take 39 bad ones before a good idea takes off. Fred Schebesta, founder of Finder and one of Australia's most successful entrepreneurs, knows this because it happened to him. For the first time, Fred shares the stories, mistakes and insights from his incredible business journey - some that he's never shared until now - to inspire you to kickstart your business idea and reach unimaginable success.
From building websites in his university dorm room in 1999, to successfully pivoting half a billion dollar global business, Finder, into a fintech app during the COVID-19 pandemic, Fred shares the highs and lows of starting a business and reveals his ten guiding principles to build a 'phoenix' company that leaves behind a legacy. Whether you've started several businesses, have an idea inside of your organisation but not sure where to start, or you’re sick and tired of doing the same thing, this book is the launchpad you need to get fired up and Go Live!
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