Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the center of brand strategy.
- ISBN:
- 9780230103450
- 9780230103450
-
Category:
- Business ethics & social responsibility
- Format:
- Paperback
- Publication Date:
-
08-12-2010
- Language:
- English
- Publisher:
- Palgrave Macmillan
- Country of origin:
- United Kingdom
- Pages:
- 256
- Dimensions (mm):
- 224x143x15mm
- Weight:
- 0.26kg
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