Michael E. Porter is the Bishop William Lawrence University Professor at Harvard Business School. He was named a University Professor by Harvard's president in 2000. Porter is the author of nineteen books, including Competitive Strategy, Competitive Advantage, The Competitive Advantage of Nations, On Competition, and Redefining Health Care, as well as countless articles in both scholarly and nonscholarly publications. He lives in Boston.

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written.

Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents.

Roger L. Martin is Professor of Strategic Management, Emeritus, at the University of Toronto's Rotman School of Management, where he served as Dean (1998-2013) and as Director of the Martin Prosperity Institute (2013-2019). In 2017 Thinkers50 named him the world's #1 management thinker. He has published eleven books, including Creating Great Choices with Jennifer Riel and Playing to Win with A.G. Lafley, as well as many Harvard Business Review articles. Martin is a trusted strategy adviser to the CEOs of many global companies and originally hails from Ontario, Canada.