Anyone in their late teens and early twenties knows that one question, spoken or unspoken, underlies just about every conversation they have with teachers, parents and friends: What are you going to do? The only problem, says Jon Mason, is that this may be exactly the wrong question. Instead of pressing you to know, ahead of time, exactly what you will do, he suggests we should be helping you to answer a rather different question first, namely: Who am I? Drawing on over 15 years of experience working with this data in the context of large multinational corporations, banks and other powerful brands, Jon sets out in this book to frame the big questions in life and to then show how hoozyu(R) can help anyone to arrive at an answer that is truly their own. Includes extensive reference section on the Birkman Method(R) scores used in hoozyu: Birkman Colors, Areas of Interest, Org. Focus, Life Style Grid(R), Job Families and Job Titles. A resource for anyone using hoozyu to help themselves or others.