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How Bad Are Bananas?

How Bad Are Bananas?

The Carbon Footprint of Everything

by Mike Berners-Lee
Paperback
Publication Date: 17/11/2020

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Ten years on from first publication, a new edition of this invaluable and entertaining guide that shows just what effect everything has on carbon emissions, from a Google search to a plastic bag, from a flight to a volcano.

How Bad Are Bananas? was a groundbreaking book when first published in 2009, when most of us were hearing the phrase 'carbon footprint' for the first time. Mike Berners-Lee set out to inform us what was important (aviation, heating, swimming pools) and what made very little difference (bananas, naturally packaged, are good!).

This new edition updates all the figures (from data centres to hosting a World Cup) and introduces many areas that have become a regular part of modern life - Twitter, the Cloud, Bitcoin, electric bikes and cars, even space tourism. Berners-Lee runs a considered eye over each area and gives us the figures to manage and reduce our own carbon footprint, as well as to lobby our companies, businesses and government.

His findings, presented in clear and even entertaining prose, are often surprising. And they are essential if we are to address climate change.

ISBN:
9781788163811
9781788163811
Category:
The environment
Format:
Paperback
Publication Date:
17-11-2020
Language:
English
Publisher:
Profile Books Limited
Country of origin:
United Kingdom
Pages:
256
Dimensions (mm):
196x128x28mm
Weight:
0.24kg
Mike Berners-Lee

Mike Berners-Lee thinks, writes, researches and consults on sustainability and responses to the challenges of the twenty-first century.

He is the founder of Small World Consulting (SWC), an associate company of Lancaster University, which works with organisations from small businesses to the biggest tech giants. SWC is a leader in the field of carbon metrics, targets and actions.

His previous books include How Bad Are Bananas?: The Carbon Footprint of Everything (2010) and The Burning Question: We Can't Burn Half the World's Oil, Coal, and Gas. So How Do We Quit? (2013, co-written with Duncan Clark).

This book explores the big picture of climate change and the underlying global dynamics, asking what mix of politics, economics, psychology and technology is really required to deal with the problem. Berners-Lee is a professor in the Institute for Social Futures at Lancaster University, where he develops practical tools for thinking about the future, and researches the global food system and carbon metrics.

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