How We Make Up Our Minds

How We Make Up Our Minds

Making More & Better Choices

by Colin Benjamin

Hardback Publication Date: 03/06/2018

RRP  $49.50 $49.25
Gooroo Scientific Advisor and Global Futurist, Dr Colin Benjamin, OAM FAICD MAASW has worked with neuroscientists, organisational psychologists and other social scientists to produce a book titled How We Make Up Our Minds.

The innovative feature of the book is that unlike other mindware books, it is a practical guide on how we make up our minds for more and better decisions to live more of our lives and be more active.

How We Make Up Our Minds provides background studies into patterns of executive decision-making set out in the recent Gooroo application for a world-first patent on human thinking. This book is designed to help parents, career counsellors, jobseekers and employers to improve increased productivity, solutions and autonomy.

In the words of Jo Moss, an educator, community service leader, youth worker, and career coach, the Gooroo ColourGrid(R) is "a tool that is designed to help people, help business, help community issues such as unemployment, and empower the job seeker. It develops the participants' understanding of their journey; their mind journey, and their potential".

We now appreciate that our brain is like the United Nations, with billions of changes and choices being made every second of the day. There are trillions of points of view, billions of habits of mind, and thousands of frames of reference struggling to get our attention and support.

In October 2017, Gooroo lodged a patent application on the process of human thinking -- securing Gooroo's globally unique ability to map the decision-making patterns of individuals.

The application of this intellectual property is both significant for organisations that seek to better understand and engage their workforce, and customers to make more and better use of performance domains.

By enabling more and better decisions to live more of our lives and be more active, the strategic workforce planning and intelligent people analytics platform has been influenced by a common set of sixteen mindspaces that have been colour-coded to align with the Six Thinking Hats(c) and Six Action Shoes of Dr Edward de Bono.

The Gooroo ColourGrid(R) system links the Hofstede and Trompenaars cultural dimensions with data obtained from two sources: the Australian National Census, and from Roy Morgan Research, an Australian company that has regularly conducted detailed direct consumer marketing research over the past 70 years on social, political and economic trends.

Just as we have learned to apply 3 colours to traffic management, with red indicating danger and green providing safe movement, our mind calls on sixteen globally accessible colours to reduce complexity and construct clear pathways to progress.

The Gooroo patent records this set of sixteen colours as an Advanced Relational Meaning System (ARMS), as part of the Gooroo ColourGrid(R) Human Thinking Patent.

The patent sets out the fundamentals of the algorithm that tracks and traces people's ways of sorting through changes and choices in just a few minutes. This provides a sort of mental DNA that helps in the processes of change and choice of living systems.

In a couple of minutes, a small indicative sample is taken for Gooroo analytics to generate your current pattern of thinking. Like a blood test for diabetes, you can complete the survey many times to compare the results.

There are no right or wrong answers, biases or critical analyses, but a quick overall summary is immediately available.

Rapid change, increasing turbulence, and uncertainty in every industry necessitates foundation studies of the accessible links between brain, mind and consciousness.
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This title is in stock with our Australian supplier and arrives at our Sydney warehouse within 1-2 weeks of you placing order. An overall delivery estimate to you, (arrival time to A&R + delivery via post to your address) can be found below.

Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.


An overall delivery time for this item, including the 1-2 week arrival time to A&R, to your address is:

NSW Metro: 9- 12 working days.
NSW Regional: 10 - 15 working days.
VIC & SA Metro: 10 - 13 working days.
VIC & SA Regional: 10 - 15 working days.
QLD Metro: 10 - 15 working days.
QLD Regional: 14 - 22 working days.
TAS: 10 - 15 working days.
WA Metro: 10 - 15 working days.
WA Regional: 13 -16 working days.
NT Metro: 13 - 16 working days.
NT Regional: 14 - 22 working days.

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