Die Rahmenbedingungen für wirtschaftliche Prozesse haben sich wesentlich gewandelt. Beispielhaft zu nennen sind die extrem schnelle Entwicklung der Kommunikationstechnologien, die erheblichen Konzentrationsprozesse oder das hybride Konsumentenverhalten. Daher sind - für alle Teilgebiete der Unternehmensführung - innovative Management-Ansätze erforderlich. Führende Fachvertreter aus Europa und den USA untersuchen in diesem Band, welche Ansätze für ein innovatives Management herangezogen werden können.
- ISBN:
- 9783642631221
- 9783642631221
-
Category:
- Organizational theory & behaviour
- Format:
- Paperback
- Publication Date:
-
01-02-2000
- Language:
- German
- Publisher:
- Springer
- Country of origin:
- Germany
- Dimensions (mm):
- 235x155x7.9mm
- Weight:
- 0.59kg
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