Your company needs to innovate to survive. That's why it needs YOU.

Most companies rank innovation as one of their top strategic priorities. Yet most senior executives lack confidence in their company's ability to make innovation happen.

And with fast and agile start-ups now disrupting all industry sectors, it's only time before your organization will need to innovate bigger, better and faster.

This is where you come in.

In INNOVATOR, Tom Pullen demystifies the foundations of innovation, before guiding you step-by-step through the INNOVATOR Way(tm), a proven, practical approach to help you deliver real innovation impact in your organization.

• written in simple, accessible language, with zero technical jargon
• no prior innovation knowledge or experience required
• includes a free personalized online assessment to help identify your innovator strengths and weaknesses today

Forget dry theory: Tom Pullen's approach is deeply rooted in his experience as Global Innovation Director for a major multinational company, as well as his hands-on coaching of innovator champions in over 30 market-leading corporations around the world.

It's time for you to step up and be more INNOVATOR...