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Innovator's Playbook

Innovator's Playbook

How to Create Great Products, Services and Experiences that Your Customers Will Love

by Nathan Baird
Paperback
Publication Date: 01/02/2020

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Innovation is hard and rarely successful.

Most innovations fail because of little or poor work at the front-end of the innovation process, that is, the initial pre-development phase where opportunities are identified and concepts are developed. The author shares his experience, tools and methods developed over hundreds of successful implementations and training of customer-centric innovation and design across multiple industries and continents.

Through the Design Thinking method and a truly customer-centric approach to innovation, aspirational entrepreneurs, corporates and public sector workers across all levels, will learn to stop inventing solutions for non-existent needs and instead jump to the solution.

ISBN:
9780730383642
9780730383642
Category:
Business & management
Format:
Paperback
Publication Date:
01-02-2020
Publisher:
John Wiley & Sons Australia Ltd
Country of origin:
Australia
Pages:
240
Dimensions (mm):
23x15x1mm
Weight:
0.37kg
Nathan Baird

Nathan leads KPMG's Design Thinking practice. He is passionate about transforming how people think and work. As an innovation and design consultant, he supports the development of innovative new practices across various industries.

Nathan is a partner with KPMG’s Management Consulting group. He draws on around 20 years of experience in Australia, the UK and New Zealand – including founding his own firm – to bring strategic, design-led thinking to organisations. He works with clients to unlock the potential of brands, businesses and teams. Nathan’s career began with sales, marketing, brand and innovation roles. He has delivered insights to countless organisations, including Commonwealth Bank, Unilever and Nokia.

His dedication to the development, testing and implementation of new methods for transformation has supported the success of businesses worldwide. Beyond his work with KPMG, Nathan enjoys spending time with his family and cycling.

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