This is just one of the questions asked by this unique collection of personal stories of people involved in sport. Told by researchers who have closely observed what happens in the areas where people play sport and interviewed the participants, the contributions not only show how sport studies can contribute to the wider study of society, but also describe the difficulties and challenges involved in research of this kind. Inside Sports is divided under four main sections which cover the major important social processes that make up sport experiences in different settings and of different people: being introduced to sports becoming an athlete doing sports life beyond the playing field In its extensive coverage of the topic as well as its discussion of research methods, Inside Sports will be essential reading for students at all levels learning to do research in this growing area of interest. Dr. Peter Adler, University of Denver, USA, Dr. Becky Beal, University of the Pacific, USA, Ms. Wendy Berg, Prof. Janet S. Chafetz, University of Houston, USA, Jay Coakl