This book is intended to cast a scope over the Internet of Behavior (IoB). This book has begun with the benefits and potential pitfalls of IoB as Today, IoB has huge potential in every sector of the world. There are numerous applications for IoB which benefit users as well as the business market in order to enhance the user experience. In this chapter, the benefits of IoB and its negative constraints are discussed in detail. It is high time that IoB took its crown and ruled the world. Thus, the work of IoB is critical in keeping our data secure because it can currently identify all humans who attempt to steal someone's data. Moreover, the business needs of IoB are in high demand. By leveraging promising technical improvements and advances in ML algorithms, IoB enables the capture, analysis, comprehension, and response to all types of human behavior in a technique that enables the tracking and interpretation of human behavior. IoB can be very useful wherever the behavior, preferences, interests, and location of people are needed. On the other hand, an analytical study on consumers' social and behavioral psychology and their influence on online purchasing is much solicited. With the help of visualization tools such as Tableau, detailed reporting on selection patterns, the impact of social media on decision making and the relationship between personality and purchasing power by various age groups is done. The presented study enlists major decision-making psychometric factors and highlights critical factors affecting online purchases. The Internet of Behavior's role in shaping Customer Service through the use of artificial intelligence, cloud computing, data, smart analytics, machine learning, and other volatile technologies

The attractive components of this book are: dynamic routing mechanism to reduce energy consumption in software defined networks; a deep insight into IoT and IoB security and privacy concerns-applications and future challenges; sentiment analysis and feature reduction using an arboreal monkey compression algorithm with a deep modified neural network classifier; cyber security concerns for IoB; and identification of nutrients and microbial contamination in fruits and vegetables using a technology using the internet of behavior. Therefore, it is with no doubt that this book does have a lot of interesting themes and details on the Internet of Behaviour.