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Introduction to Global Business

Introduction to Global Business

Understanding the International Environment & Global Business

by L. SmithJulian Gaspar Leonard Bierman and others
Paperback
Publication Date: 01/04/2022

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Understanding today's rapidly changing global business environment can be challenging, particularly with conflicting news about how business actions in the European Union or emerging economies of Asia, or migrations from Mexico and Central America are impacting the U.S. and world economies. INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, 3E provides a clear, comprehensive analysis of today's global business environment, supported by current examples and mini-cases. Written by authoritative professionals, this edition introduces globalization using unparalleled scholarship and the fundamentals of the global business environment -- culture, ethics, economics and information technology. You see how shifts in the global geopolitical balance of power and changing regional strategic alliances can impact job opportunities and future living standards, as the text flows from concept to application. MindTap digital resources help you apply principles to personal and professional situations.
ISBN:
9780357717011
9780357717011
Category:
International business
Format:
Paperback
Publication Date:
01-04-2022
Publisher:
Cengage Learning, Inc
Country of origin:
United States
Edition:
3rd Edition
Pages:
424
Dimensions (mm):
20x215x276mm
Weight:
1kg

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