* The first book to show PR professionals and students how to go beyond the status quo and actually invent new products and services
* Reshapes perceptions and the practice of PR from its past as an organization's mouthpiece to its future as an organization's creative engine
* Cultivates a generation of rule breakers who create new communication vehicles and construct campaigns across industries
* Written by an award-winning PR pro, the material in this book has been presented at three international conferences and earned a global audience
- ISBN:
- 9781032107516
- 9781032107516
-
Category:
- Economics
- Format:
- Hardback
- Publication Date:
-
28-06-2022
- Language:
- English
- Publisher:
- Taylor & Francis Group
- Country of origin:
- United States
- Dimensions (mm):
- 198.42x128.57mm
- Weight:
- 1.9kg
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