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Invisible Influence

Invisible Influence

The Hidden Forces That Shape Behavior

by Jonah Berger
Paperback
Publication Date: 20/06/2017
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In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

"Jonah Berger has

ISBN:
9781476759739
9781476759739
Category:
Economics
Format:
Paperback
Publication Date:
20-06-2017
Language:
English
Publisher:
Simon & Schuster
Country of origin:
United States
Dimensions (mm):
212.72x139.7x20.32mm
Weight:
0.23kg
Jonah Berger

Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more.

His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.

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You can find this item in:

Behavioural theory (Behaviourism) Sales & marketing Consumerism Society & social sciences Psychology Economics
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