Part I. Introduction.- Chapter 1. Kawaii Engineering.- Part II. Systematic study on kawaii engineering.- Chapter 2. Systematic Measurement and Evaluations for Kawaii Products.- Chapter 3. Affective Evaluation for Material Perception of Bead-Coated Resin Surfaces Using Visual and Tactile Sensations - Focusing on Kawaii -.- Chapter4. Kawaiiness in Motion.- Chapter 5. Measurement and Evaluations of Kawaii Products by Biological Signals.- Chapter 6. Measurements and Evaluations of Kawaii Products by Eye Tracking.- Chapter 7. Meaning of "Kawaii" from a Psychological Perspective.- Part III. Applications of kawaii engineering.- Chapter 8. Kawaii spoons for senior citizens.- Chapter 9. Toward Practical Implementation of an Emotion-Driven Digital Camera Using EEG.- Chapter 10. Evaluation of Key Emotional Value for Saudi Women.- Chapter 11. Model of Kawaii Spoon Evaluations by Thai and Japanese.- Chapter 12. Model of Kawaii Cosmetic Bottle Evaluations by Thai and Japanese.- Chapter 13. Kawaii Perception of Artifacts Between Chinese and Japanese Cultures.- Chapter 14. How "Kawaii" Became the Key Concept of Our Tiny Electric Car.- Part IV. Epilogue.- Chapter 15. Editor's Summary.