The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensible study aids and guides to comprehension. Key Concepts in Public Relations: " Provides a comprehensive, easy-to-use overview to the field " Covers over 150 central concepts in PR " Paves the way for students to tackle primary texts " Grounds students in both practice and theory " Takes it further with recommended reading Bob Franklin, Mike Hogan, Quentin Langley Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.