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Kommunikations-Controlling

Kommunikations-Controlling

Ein Beitrag zur Steuerung der Marketing-Kommunikation am Beispiel der Marke Mercedes-Benz

by Christian Liebl
Paperback
Publication Date: 30/10/2003

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Christian Liebl entwickelt ein Konzept fur das Kommunikations-Controlling, das Kommunikations-Wirkung und Kommunikations-Budget optimiert und somit zur Effektivitat und Effizienz der Kommunikation eines Unternehmens beitragt.
ISBN:
9783824407262
9783824407262
Category:
Management & management techniques
Format:
Paperback
Publication Date:
30-10-2003
Language:
German
Publisher:
Deutscher Universitatsverlag
Country of origin:
Germany
Pages:
433
Dimensions (mm):
210x148x23mm
Weight:
0.59kg

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