Some UX problems are temporary. Others are permanent.This book provides a unique framework to proactively find and fix permanent sources of UI effort. This helps you create apps that are both easy to learn and efficient in long-term use.Whether you're a seasoned product & UX professional or just starting out, this book is your guide to elevating the everyday user experience, with practical tools and advice for making your app truly user-friendly day after day.Inside, you'll learn:How to catch long-term issues that often don't get noticed until much laterHow to make wiser decisions about where to focus your team's design effortsHow to keep users happy from version to version when updating or redesigning your app